Merchants and Growth: What Businesses Gain From Wallet Adoption
Saved credentials and one-tap authentication shorten the path to purchase. Each second shaved improves conversion. Add pass-based offers and you recover hesitant shoppers. Merchants who design for wallets meet customers where attention—and intention—already lives.
Merchants and Growth: What Businesses Gain From Wallet Adoption
Wallet-linked receipts, opt-in preferences, and local storage can power contextual offers without surveillance creep. Ask permission, explain value, and let customers revoke easily. The role of digital wallets includes rebuilding trust by aligning personalization with privacy.